The entrepreneurial journey is one of endurance.

Posted by Ventures Online on Fri Oct 09 2020
Contrary to what many would believe, it often takes longer to achieve the targets you set out for yourself in the beginning of your entrepreneurial journey. “I will be making R10 million in revenue and operating all over South Africa in 2 years.” No Dave, you won’t. If anything this kind of wishful thinking is counterproductive to the process of building a sustainable business. When it is clear you will not reach that goal, you will be discouraged to the point of giving up.

The journey is often longer and far more challenging than one can anticipate. Before companies such as Facebook, Amazon, Apple and the likes of similar successful companies we have come to know and like reached the exponential growth they enjoy today, they faced a myriad of challenges. From sustained revenue challenges to internal battles with teams, they went through it all. Similarly, as a founder you may face many challenges that you could never anticipate. Enduring through all of this is key to the success of your business and for your journey as an entrepreneur.

This, of course, is easier said than done. In sports, there are techniques and exercises to help practice endurance. In entrepreneurship such endurance training does not exist. However, there are multiple examples of entrepreneurs that we can learn from who endured when they were faced with challenges. Take Steve Jobs for example; who was forced out of his own company in the late 90’s. He believed that there are two things that are needed to endure and build a successful business: Passion and People.

Passion — You need to love what you are doing because you may be faced with situations that will push you to quit. If you are passionate about what you do, you will keep going.

People — Work with skilled people you enjoy being around and who are supportive. This will make the journey easier for you and for them.

After enduring through all the obstacles placed before you, you will be grateful for the journey. Building a business is rewarding. This will be evident when you reflect on how much you have grown as an individual.